Costello Research Innovation Strategy

China’s complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.

A George Mason marketing professor is using AI to help organizations gain deeper insights into consumers based on very little information

Artificial intelligence can perform peer firm selection—a key task for investors—at least as accurately as well-established alternative algorithms and human experts, according to research by Costello profs Long Chen and Yi Cao.

The Greg and Camille Baroni Center for Government Contracting is working with the federal government to reform the military’s Cold War-era processes for tech development.

You can spend millions to buy a company for its employees, but how do you know they’ll stay put? Now, AI can predict post-deal turnover with a startling degree of accuracy. In a recently working paper, Jingyuan Yang, an information systems and operations management professor at the Costello College of Business at George Mason University, discovers how to efficiently predict employee turnover using an innovative AI-driven approach

Jiasun Li, an associate professor of finance at the Costello College of Business, has received a prestigious CAREER award from the National Science Foundation. According to the NSF website, the CAREER award is given to “early-career faculty who have the potential to serve as academic role models in research and education and to lead advances in the mission of their department or organization.”

To stay competitive in the war for talent, tech companies must weigh secrecy against specificity when crafting job ads. Are they disclosing too much?

A disproportionate number of the most innovative CEOs hail from U.S. counties with a frontier history.

A Mason professor finds yet another example of the value of diversity in senior management teams.

George Mason University School of Business boasts more than 60 full-time, research-active faculty across the accounting, finance, information systems and operations management, management, and marketing areas. In addition to pursuing research questions within their area of specialty, many School of Business scholars team up with peers from other disciplines to tackle complex societal problems.