Costello Research Social Influence

Not all organizations measure success in dollars and cents. There are also the purists, whose unswerving integrity may deliver outsized market benefits—if they aren’t fatally misunderstood first.

Post-Covid complaints about “Zoom fatigue,” work-life imbalance, etc. belie a deeper longing for what was lost in the transition to remote work.

Thanking someone in advance for something you’re asking them to do increases their motivation and commitment to the task. This savvy managerial technique also raises some tricky ethical questions.

Thanks to TikTok, Twitter, Instagram et al, we are living in the age of social influence. But how can influence be harnessed to make the world a better place? Yun Young Hur, assistant professor of information systems at George Mason University School of Business, explores that question in a recently published paper in Information Systems Research.